The Five Pillars Workshop

Workshop Structure

Now: $1775 | After November 15 - $1995

The Five Pillars Workshop is an intensive 2-day program designed to provide you with a comprehensive framework for marketing and recruiting full-pay families to your independent school.

The Five Pillars Approach

Developed by Claude Anderson, a consultant for Enrollment Management for Schools, the Five Pillars strategy adapts corporate marketing techniques to the private school environment.

Interactive Learning Experience

Enjoy varied formats including presentations and group work, with immediate application of concepts to your school’s unique situation. Benefit from peer reviews and guidance from Claude Anderson.

Customizable Planning Workbook

Participants receive “The Five Pillars: Customized Planning Workbook,” a 50+ page guide that helps you understand The Five Pillars concept, follow practical examples, and complete worksheets to build your customized plan.

Workshop Goals

Strategic Goals

Master The Five Pillar strategy
Identify motivations for families choosing private education
Develop your school’s unique Five Pillars Paradigm
Articulate core strengths to develop future advocates
Shift from school-centric to customer-centric thinking

Tactical Goals

Craft compelling headlines for advertisements
Create engaging marketing content
Interpret data to better understand your target families
Redesign marketing events to attract more families

Testimonials

"The way that you can put together the pieces to create your plan, that is actionable. We truly do have steps 1, 2, 3, and 4 ready to go when we go back to school."

- Susan Carpenter, Director, Strategic Marketing & Communications at The Webb Schools

"It has been an exceptional experience. Claude has offered a completely new way of thinking and conceptualizing the problem (matriculating more full-pay applicants)."

- Neil Mufson, Former Head of School, The Country School

Registration and Contact Information

To register or for more information, please contact:

Kerry Bolton, Director of Educational Programs, AISAP
Email: kerry@aisap.org

Association of Independent School Admission Professionals (AISAP) is a sponsor\ and thought-leaders for this event.

You will be required to sign in through the AISAP portal to complete the registration. Tap the button above.