Imagine this: you’ve just nailed down a powerful email campaign targeting full-paying families. Customizable and cost-effective, it’s been your go-to marketing tool.
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What’s Weakening Your School’s Brand?
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July 25, 2024
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Years ago, I found myself in a fascinating conversation with a colleague. We were discussing Peter Pan, and the topic of Tinker
Are We Falling Prey to These Enrollment Killers?
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July 24, 2024
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As enrollment management directors at K-12 schools, it is crucial to recognize and address the factors that can negatively impact enrollment numbers.
The FAC Framework: Lessons Learned from My Journey in Enrollment Management
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July 22, 2024
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As I reflect on my 34-year journey in enrollment management, I find myself looking back at the lessons learned and the strategies
The Hidden Ingredient in Effective School Marketing: Quality Over Quantity
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July 20, 2024
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Each year, as I engage with admission directors, I hear a familiar refrain: “Our marketing efforts just aren’t delivering the results we
Do Your Efforts Suggest That You Don’t Value Relationship Building Highly Enough?
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July 18, 2024
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I’ve spent decades in the trenches of enrollment management, witnessing firsthand the incredible impact that genuine relationships can have on school admissions.