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Admission committees play a pivotal role in shaping the student body of an educational institution. Each committee serves a unique function, ensuring

Financial aid policies play a crucial role in shaping the student body and ensuring access to education in private K-12 schools. A

How Rose-Colored Glasses Can Hurt Your Enrollment

“Oxford was a sort of Utopia to the Captain… He continued to behold towers, and quadrangles, and chapels, through rose-colored spectacles,” wrote

Imagine this: You’re sitting in your office, staring at the enrollment numbers, and feeling that familiar knot in your stomach. You know

Are You Taking Your Satisfied Parents for Granted?

Enrollment management professionals often focus on addressing the concerns of dissatisfied parents or celebrating the enthusiasm of highly engaged families. However, there’s

Word of mouth marketing is often hailed as one of the most powerful tools in any school’s enrollment management strategy. The authenticity

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