The Five Pillars Workshop
Workshop Structure
The Five Pillars Workshop is an intensive 2-day program designed to provide you with a comprehensive framework for marketing and recruiting full-pay families to your independent school.
- December 3 - 4
- Providence, RI
- 8:32 AM - 4:30 PM
The Five Pillars Approach
Developed by Claude Anderson, a consultant for Enrollment Management for Schools, the Five Pillars strategy adapts corporate marketing techniques to the private school environment.
Interactive Learning Experience
Enjoy varied formats including presentations and group work, with immediate application of concepts to your school’s unique situation. Benefit from peer reviews and guidance from Claude Anderson.
Customizable Planning Workbook
Participants receive “The Five Pillars: Customized Planning Workbook,” a 50+ page guide that helps you understand The Five Pillars concept, follow practical examples, and complete worksheets to build your customized plan.
Workshop Goals
Strategic Goals
- Master The Five Pillar strategy
- Identify motivations for families choosing private education
- Develop your school’s unique Five Pillars Paradigm
- Articulate core strengths to develop future advocates
- Shift from school-centric to customer-centric thinking
Tactical Goals
- Craft compelling headlines for advertisements
- Create engaging marketing content
- Interpret data to better understand your target families
- Redesign marketing events to attract more families
Testimonials
"The way that you can put together the pieces to create your plan, that is actionable. We truly do have steps 1, 2, 3, and 4 ready to go when we go back to school."
"It has been an exceptional experience. Claude has offered a completely new way of thinking and conceptualizing the problem (matriculating more full-pay applicants)."
Registration and Contact Information
To register or for more information, please contact:
Kerry Bolton, Director of Educational Programs, AISAP
Email: kerry@aisap.org
