Maximizing Enrollment Success: Leveraging the Five Pillars to Reach Full-Pay Families
A One-day, Transformative, and Customized Training for a Private Schools
Why This Onsite Workshop Matters
In today’s competitive educational landscape, attracting and retaining full-pay families is crucial for the financial health and continued excellence of independent schools. However, the decision-making process for these families is often emotionally charged and complex.
Who should Attend:
This one-day, onsite workshop is tailored for each individual school and includes a diverse group of stakeholders invested in the success of the school’s enrollment and educational program. Recommended participants include, but are not limited to, the head of school, dean of enrollment, director of marketing, trustees, and program leaders. Schools may also consider inviting parents, alumni, and faculty who are closely involved in the enrollment ecosystem.
Workshop Goals
The primary goal of this workshop is to help your school adopt a more customer-centric approach in its operations, aligning this focus with the school’s mission while ensuring that the changes remain manageable and sustainable.
Understand the specific needs and aspirations of the full-pay families you aim to attract.
Identify the unique value your school offers, distinguishing it from other educational options.
Develop clear, focused messaging that directly addresses the needs of full-pay families.
Build the proof needed to convince discerning parents of your school’s ability to fulfill its promises.
The Five Pillars Framework
Our workshop is built around the innovative Five Pillars Framework, a comprehensive approach to enrollment management tailored for independent schools:
Identify the Customer's Problem, Challenge, or Needs
Shift from a school-centric to a customer-centric approach by focusing on the educational problems and challenges that drive families to consider leaving their current educational options.
Demonstrate Educational Expertise
Showcase your school’s excellence not just through words but by allowing families to experience it firsthand. Provide tangible examples that highlight your school’s ability to solve educational challenges.
Showcase Your Solution to the Customer's Needs
Understand the specific reasons families are seeking alternatives to public or other private schools, and clearly demonstrate how your school offers the best solution to meet their needs.
Prove the Value of Your Solution
Collect and present evidence that your education is the best choice, beyond just college or secondary placement lists. This proof should be compelling enough to justify the cost of attending your school.
Create Disciples and Allies
Cultivate a community of advocates who are passionate about your school’s educational program. These individuals will naturally share your school’s story and values, helping to attract new families.
