The Reluctance to Reach Out: A Challenge for New Deans of Enrollment and Directors of Admission

Entering the world of admission and enrollment management can feel overwhelming, especially for those who are new or relatively new to the field. The role is multifaceted, requiring not only a deep understanding of your institution and its values but also the ability to connect with prospective families, manage data, and make strategic decisions that directly impact the school’s future. With so much on the line, it would seem natural to seek advice and guidance from those who have walked the path before you. Yet, paradoxically, although help is offered, many new professionals hesitate to reach out, even when they need help.

As someone who has worked in admission for over 35 years and has trained around 1,400 admission and marketing professionals, I’ve noticed a consistent trend: despite offering ongoing support and establishing strong connections during workshops, follow-up communication from participants is rare. This observation leads to an important question: Why do new deans of enrollment and directors of admission hesitate to seek assistance, even when it’s readily available and free of charge?

Understanding the Hesitation

1. Fear of Appearing Incompetent One of the most common reasons new professionals shy away from seeking help is the fear of appearing incompetent. Admission and enrollment management are high-stakes fields where the pressure to perform can be immense. Admitting that you need help might feel like admitting weakness or a lack of knowledge, which can be particularly intimidating when you’re trying to establish yourself in a new role. However, this mindset is counterproductive. The reality is that no one expects you to have all the answers immediately, and seeking advice is a sign of strength, not weakness.
2. Overestimation of Self-Reliance Many new professionals believe they must solve every problem on their own. This overestimation of self-reliance can stem from a desire to prove oneself capable and independent. While it’s important to develop your skills and trust your judgment, it’s equally important to recognize when a challenge is beyond your current expertise. Reaching out for guidance can save time, prevent costly mistakes, and accelerate your professional growth.
3. Lack of Familiarity with Networking Networking is a critical skill in admission and enrollment management, yet it’s not something everyone is naturally comfortable with. New professionals might not yet appreciate the value of maintaining relationships with more experienced colleagues. They may view reaching out as an imposition rather than an opportunity for mutual growth. Understanding that seasoned professionals are often eager to share their knowledge and that reaching out can lead to fruitful, ongoing relationships can help overcome this barrier.
4. The False Perception of Burdening Others There’s a common misconception that asking for help is burdensome to the person being asked. New deans and directors might hesitate to reach out, thinking they’re taking up valuable time or resources. In reality, most experienced professionals are not only willing but also eager to share their insights. For them, it’s an opportunity to give back to the community and contribute to the next generation of leaders in the field.

Overcoming the Reluctance

For new professionals in the field of admission and enrollment management, overcoming the hesitation to seek help is essential for success. Here are some strategies to consider:

1. Shift Your Perspective on Help Understand that asking for help is not a sign of weakness but a step toward professional growth. It’s a way to learn, adapt, and make better decisions. Consider it a form of professional development rather than a last resort.
2. Recognize the Value of Mentorship Building relationships with more experienced colleagues can be invaluable. Mentors can offer advice, share their experiences, and provide guidance as you navigate the complexities of your role. These relationships often develop into lasting professional connections that benefit both parties.
3. Make the First Move If you’ve attended a workshop or training session and made a connection with a facilitator, don’t hesitate to follow up. A simple email or phone call to ask a question or seek further advice can open the door to ongoing support.
4. Embrace Continuous Learning Admission and enrollment management are fields that constantly evolve. Embrace a mindset of continuous learning and improvement. By seeking advice and feedback, you’re staying ahead of the curve and positioning yourself for long-term success.

In conclusion, while it’s natural to feel hesitant about reaching out for help, especially in a new role, overcoming this reluctance is crucial for professional growth. The resources and support available to you are vast, and by tapping into them, you can build a solid foundation for success in admission and enrollment management. Remember, the most successful professionals are those who know when to seek guidance and are not afraid to do so.